The operational system behind every successful retail mobile app In a previous post, I argued that most retail mobile apps fail before they launch. Not because mobile is the wrong strategy, but because building a successful app requires an operating model most retail organizations simply do not have.Recently, a new narrative has taken hold. It looks […]
Launch Is Only the First Hurdle In a previous article, we argued that most retail mobile apps fail before they launch. Brands often underestimate the design, engineering, and operational effort required to build a mobile experience customers will actually want to use. As a result, many apps never reach the level of quality required to compete […]
Amazon’s Marketplace Is Escaping Amazon The New Retail Power Structure Amazon recently began rolling out a new capability called Shop Direct. At first glance, it appears to be a simple extension of Amazon’s marketplace. In reality, it signals a tectonic shift in the direction of modern commerce.Shop Direct allows Amazon to surface products from merchants’ own […]
Building Outlook Mobile at Microsoft nearly failed. More than once. In hindsight, it looks inevitable – Microsoft, email, hundreds of millions of users. It seems obvious, but it wasn’t. It was one of the hardest product challenges I’ve ever worked on, and it completely reshaped how I think about mobile, engagement, and growth. It also […]
Hi! I’ve been quieter here than usual. Over the past couple of months, I stepped away from writing to focus on building Bryj. I joined for one reason: to help democratize the building of mobile apps. I learned the hard way how difficult and expensive mobile can be. While leading Outlook Mobile at Microsoft, I […]
