AI tools don’t just change how people search — they redefine where discovery begins. This leap from static search results to interactive, AI-driven conversations means brands must optimize for AI visibility, not just Google rankings.
On this episode of The Agile Brand™ with Greg Kihlström, Bryj COO Uldis Baumert dives into how AI has become the driving force behind smarter, faster, and more profitable retail marketing.
AI isn’t replacing marketers — it’s augmenting them. These tools help CMOs get more done with fewer resources while unlocking insights and creative variations that would be impossible to scale manually.
The IDC’s 2024 AI Opportunity Study reveals that organizations investing in AI achieve an impressive average return of $3.70 for every $1 spent, with leading companies reaching an extraordinary $10.30 per dollar invested.
AI is now a vital element of modern marketing. A global report reveals that 94% of marketers invested in AI tools in 2024, and 75% plan to increase their investments in 2025, with nearly two-thirds expecting to raise their budgets by at least 25%.
Recent data underscores AI’s growing dominance: 84% of marketers say AI enhances their ability to deliver a better customer experience (HubSpot). In comparison, 60% of CMOs believe AI will be their most powerful tool in the next five years (Gartner). But deploying AI isn’t enough—it must be used wisely.
Marketers face a key question: Is AI truly creating meaningful connections, or is its inauthenticity harming customer relationships?
Are we allowing ourselves to rely excessively on AI at the cost of invaluable human insight? Achieving the right balance between automation and critical thinking is not just important; it is essential to fully capitalize on AI’s marketing advantages without undermining our human strategic depth.
Retail marketing is evolving faster than ever, and the businesses that thrive are those ready to adapt. If you’re ready to future-proof your strategy, dive into our 2025 Ultimate Guide to AI in Advertising and Retail Marketing for a deeper look.
As marketers embrace data-driven strategies like never before, AI has become an indispensable ally in the quest for competitive advantage. Embracing this change is essential for success in the evolving marketplace.