A successful mobile app requires a strong user acquisition and retention strategy. It cannot be easy to keep up with the ever-evolving mobile landscape, but with the right tools and techniques, businesses can stay ahead of the curve. The key is to focus on quality over quantity and prioritize personalization, incentivization, updates, and sharing.
Apps are not going anywhere anytime soon. Every day a new app is released. With the influx of apps in the market, the competition becomes fierce, and acquisition is half the battle won. App marketers must go the extra mile to keep users’ attention. Approximately 75% of app users churn within 90 days. What can you do to reduce that churn rate? You need to use in-app messaging.
Apps are not going anywhere anytime soon. Every day a new app is released. With the influx of apps in the market, the competition becomes fierce, and acquisition is half the battle won. App marketers must go the extra mile to keep users’ attention. Approximately 75% of app users churn within 90 days. What can you do to reduce that churn rate? You need to use in-app messaging.
Citizen development eliminates the need for costly software licenses and lengthy development cycles, reducing the overall costs of application development. Using a turn-key and full-service platform, citizen developers can quickly build applications without needing to hire an expensive team of developers.
Are you looking to optimize your app’s visibility in the App Store? App Store Optimization (ASO) is a powerful tool that can help you increase organic downloads and maximize your app’s potential. With ASO, you can take advantage of keyword optimization, strategic placement, and more to ensure your app reaches its target audience.
Smartphone users are now spending more time using mobile apps than ever before. App developers are constantly creating new and innovative apps that meet users’ needs.
Multiple retail industries have experienced several significant changes in recent months, and grocery stores are no exception. One of the more significant changes — inflation — has made headlines across the nation. Consumers are determined to fight back, however, and many are doing so by searching for deals and coupons with grocery apps to help them keep the cost of food and other grocery store items in line with their budget.
When it comes to business, size does matter. And when it comes to mobile apps, mid-size businesses should take note. A recent study by Statista found that “mobile commerce accounted for 72.9% of total eCommerce volume.” That’s a staggering statistic, and it’s one that mid-sized businesses need to pay attention to. In this blog post, […]
Over the past 20 years, we’ve witnessed companies, no matter their size or industry, make the massive migration online. Yet most of those digital efforts have stopped at the desktop browser, where one size fits all. That’s resulted in most consumer, business, and employee applications that are available only in limited desktop and suboptimal mobile […]
Today, nearly every business, from start-ups to large enterprises, has developed an app to improve business visibility, enhance customer experiences and increase sales. Research suggests that the global mobile app development market size is expected to grow at a compound annual growth rate of 13.4% from 2022 to 2030. But after developing an app, you […]
