AI is now a vital element of modern marketing. A global report reveals that 94% of marketers invested in AI tools in 2024, and 75% plan to increase their investments in 2025, with nearly two-thirds expecting to raise their budgets by at least 25%.
The Benefits of Predictive Analytics and How it Impacts Marketing
One of the main benefits of predictive analytics is that it allows marketers to identify trends and patterns in data that may not be immediately apparent. This can help them make more informed decisions about their marketing strategies, such as which channels to focus on, which campaigns to run, and how to target their audience.