The IDC’s 2024 AI Opportunity Study reveals that organizations investing in AI achieve an impressive average return of $3.70 for every $1 spent, with leading companies reaching an extraordinary $10.30 per dollar invested.
AI is now a vital element of modern marketing. A global report reveals that 94% of marketers invested in AI tools in 2024, and 75% plan to increase their investments in 2025, with nearly two-thirds expecting to raise their budgets by at least 25%.