Mobile apps foster deeper customer relationships, drive loyalty, and significantly increase purchase frequency. Research shows that retail app users make purchases 33% more frequently than non-app users and spend 37% more per transaction.
Mobile apps are essential in today’s retail e-commerce landscape, rather than just an extra channel. They effectively address significant challenges by improving customer loyalty, driving revenue growth, and providing valuable insights through data. Retailers who invest in well-designed mobile app experiences will establish a solid position to succeed in today’s highly competitive market.