Consumers overwhelmingly prefer mobile apps over mobile sites due to the superior user experience, faster speed, extra features, and special offers they provide. In other words, while mobile websites are excellent for driving initial awareness and engagement, apps are best suited for latter funnel stages. This blog will cover ten mobile app marketing strategies that businesses can use to increase their ROI.
With the holiday season fast approaching, millions of users will be unwrapping new devices and searching for exciting apps to download and enjoy. However, standing out in competitive app stores can be daunting. You need a robust App Store Optimization (ASO) strategy to ensure your app gets the attention it deserves. App Store Optimization (ASO) is the process of optimizing different elements of your app’s store listing to enhance visibility, increase downloads, and ultimately improve revenue.