The REAL Cost of Mobile Apps and Why You Can’t Afford NOT to Have One

Mobile apps have utterly transformed how consumers and businesses operate thanks to the staggering breadth of capabilities they enable. As Apple highlighted in their iconic “There’s an app for that” TV ad campaign in 2009, there are now over 5 million apps across the Apple App Store and Google Play Store combined, with new apps continuously launching daily. Given this overwhelming shift to mobile, apps now seem mandatory for businesses to drive their sales, website traffic, brand growth, and loyalty. Mobile apps have been known to create more customized customer experiences (CX) centered around an intuitive user experience (UX). Push notifications, chatbots, loyalty programs, UX personalization, biometric authentication, and more all help apps facilitate deeper consumer relationships.