The numbers don’t lie: 90% of mobile time is spent in apps, not browsers. If you’re not engaging customers through a high-quality mobile experience, you’re losing to competitors who are.
The Importance of Customer Loyalty Programs and the Strategic Role of Mobile Apps in Retaining Customers and Creating Lifetime Value
Forward-thinking businesses recognize that times of uncertainty can spur opportunities to gain a competitive advantage. One of the biggest opportunities lies in retaining and maximizing the value of existing customers, and given retention’s direct linkage to profitability, systematically improving loyalty warrants fresh attention and strategic investment, even in challenging budget environments.