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Why Fashion Retailers Need to Embrace Mobile Obsessions and Pursue CX Innovations

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The rise of mobile technology has changed the way customers interact with brands and purchase products creating what’s known as customer experiences (CX). Customers now expect a seamless and personalized shopping experience across all touchpoints, including mobile apps, social media, and in-store experiences. These next-gen shoppers want speed and ease with a tailored, elevated experience.
Major businesses and brands like Browns Fashion, Drapers, Adidas, Zara, and Saks Fifth Avenue are embracing this challenge and investing in immersive, personalized experiences. The future of retail favors those that focus on the consistent and engaging CX only mobile apps can provide.

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Mobile Takes Over: Top Retail Trends Revolutionized by Mobile App Technology

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The world of retail has changed dramatically in the last few years, thanks to the increasing role of mobile technology. From voice commerce to augmented reality, personalization to same-day delivery, mobile is now powering the top retail trends.

In fact, the entire M-Commerce market revenue was projected to exceed $430 billion last year and increase to $710 billion by 2025. We are seeing an increase in the customer base for businesses each moment with innumerable expectations from a never-ending stream of users. All, a reflection of the break-neck speed evolution in the mobile app development industry.

While a lot of new trends in mobile app development are emerging this year, here are a few of the top mobile app development trends Retailers should not ignore.

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AI-UX-mobile

How ChatGPT Impacts Mobile Apps: A Complete Guide to Great UX with AI

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AI technologies are revolutionizing the mobile app development industry. Mobile app developers are increasingly leveraging these technologies to create smarter, more personalized, and more engaging user experiences. With the rapid advancement of AI technologies, we can expect to see even more innovative mobile apps in the future.

In this blog, we’ll explain how ChatGPT can help boost customer experiences across mobile applications by exploring, the top AI technologies, the benefits of ChatGPT, the best approach to implementing AI in your app, and some use cases.

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How Mobile Apps are Transforming the Healthcare Industry and Helping Patients Thrive

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In this ever-changing healthcare landscape, digital solutions are increasingly tangling together to create a more fluid digital health experience for consumers, and data-driven workflows and insights for providers and payers. These three features can be most valuable for patient care, and addressing those can help bring health apps one step closer to the mainstream: 78% of US clinicians say EHRs are important technologies for patient care, and 44% say mobile health apps are, according to PwC’s Medical Cost Trend: Behind the Numbers 2022 report.

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The Future of Mobile Apps: Why Business Owners Should Pay Attention Today

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Nothing markets a business with a click better than a branded mobile app. It allows potential customers to know who you are, what you do, what you stand for, and what products you offer. And that’s just the tip of the iceberg.  

Apps also allow businesses to create and strengthen emotional connections with customers. This makes it easy for customers to do business with you since 70% of emotionally connected clients are likely to spend twice as much as compared to customers without such connections.

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4-dev-trends

Top 4 Trends Shaping App Development this Year

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Mobile app development is an ever-evolving field, and developers must keep up with the latest trends and technologies to create innovative and effective apps. Developers constantly rewire and rethink how applications are built, but 2023 is delivering a plot twist. For the first time in over a decade, companies seem to be favoring efficiency over innovation.

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Why More Grocery Chains Need to Go Mobile or Risk Missing Out

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Grocery shopping apps are now more popular and necessary than ever. Grocery chain stores that do not have an online ordering app are missing out on a growing market as competitors scramble for a new type of customer. This post will dive deeper to analyze why the popularity of online grocery shopping apps is over the roof, what this means for the future of the online grocery shopping market, and why every grocery chain in the United States needs an online shopping app to survive in 2023.

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UX

The Pros and Cons of Multiple Platform Mobile Apps

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Building your mobile app on multiple platforms can be a great way to reach a wider audience. According to a recent survey by Statista, the two most popular platforms for mobile app development are Android and iOS, with 84.7% of all apps developed for Android and 14.9% for iOS.

But while building an app on multiple platforms should increase visibility, it also comes with its own set of challenges.

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CX blog

Six Top Trends Marketers Need to Engage Customers and Offer Better CX

The mobile app industry is a constantly evolving space, and marketers need to keep up with the latest trends to stay ahead of the curve. Forrester predicts that 2023 will be the year of reckoning for customer experience (CX) as companies struggle with retaining customer and navigating a turbulent economy. In this current economic and privacy landscape, engaging customers through mobile apps presents both challenges and opportunities. In this blog, we’ll explore six key areas where marketers will need to adapt their strategies to keep pace with customer expectations and the changing market conditions.

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