One of the first recognized applications of AI was proposed by Warren McCulloch and Walter Pits in 1943, where they developed a model of artificial neurons. Another early application of AI was the Logic Theorist, a program designed to mimic human problem-solving skills. These AI technologies, which laid a great foundation, have significantly influenced the current state of the development of mobile apps.
Since its early days, the field of mobile app development has undergone significant transformations. With the constant emergence of new technologies, trends, and practices, it continues to evolve and adapt at a quick pace. From ordering food to booking a ride, from shopping online to managing finances, mobile apps have made everything just a tap away.
With each passing year, significant advancements or breakthroughs in technology and shifts in user preferences fuel the emergence of fresh trends. As we head into 2024, the blend of Artificial Intelligence (AI) and mobile apps stands as the defining force reshaping the landscape of enterprises.
The last decade has witnessed an unbelievable growth in the use of mobile apps. This growth has been fueled by the widespread adoption of smartphones and the increasing availability of high-speed internet. Today, there’s an app for nearly everything, with millions available across various app stores.
Mobile apps have expanded beyond just providing social media functions. They’ve revolutionized the way we work, offering customized solutions for specific industries and simplifying complex tasks. The trend of developing enterprise mobile apps is also gaining momentum globally. From a business perspective, mobile apps have become a crucial part of strategy across all sectors. They offer a way to connect with a broader audience, enhance interactions with customers, and stimulate business growth.
Regardless of the size or type of business, from local startups to global corporations, owning a mobile app is seen as essential in today’s digital era. As technology continues to evolve and consumer habits shift, mobile apps are set to become the leading force in the digital world.
- Mobile apps saw a surge in downloads to the tune of 255 billion in 2022. It marks an increase of 11% compared to the previous year.
- The revenue generated by mobile apps reached a staggering $167 billion in 2022.
- The Apple App Store houses 1.6 million apps, while the Google Play Store offers 3.718 million apps for download.
- Revenue from mobile apps is projected to exceed $935 billion in 2023.
- Almost half of the population, 49%, open an app more than 11 times a day.
Here are just a few industries where mobile apps are being widely adopted:
Mobile apps have become a mainstay in the educational sector. They offer a flexible learning environment that allows students to access educational content anytime, anywhere. Education apps also benefit parents who desperately want one source for all school-related activities.
Healthcare providers are increasingly using mobile apps for various purposes, including scheduling appointments, remote patient monitoring, and telehealth services.
Mobile apps are like travel agents. They offer personalized suggestions based on user behavior and popular destinations. They’re transforming the way people see the world.
Since the global supply chain is so complex, mobile apps are being used to provide a solution for shippers to monitor and address issues in real-time, meeting high customer demand and expectations.
Mobile apps have significantly transformed the retail industry. They provide a personalized shopping experience and simplify the process of browsing and purchasing products.
Many restaurants have adopted mobile apps, allowing customers to view menus, place orders, make reservations, and pay, improving the dining experience.
Mobile banking apps have changed the way customers manage their finances, allowing them to check balances, transfer money, pay bills, and even deposit checks.
The shift towards mobile app-centric customer interaction has not only enhanced the user experience but has also proven to be highly profitable for businesses. The return on investment (ROI) from mobile apps can be substantial, and here’s why:
Operational Agility: Mobile apps foster faster iteration with direct-to-consumer distribution allowing fast feature enhancements. DevOps culture demands constant gradual launches that analyze the impact before committing more resources. Fail-fast principles apply to managing risk, and overheads stay in check by utilizing cloud infrastructure.
Direct Revenue Generation: Mobile apps open doors for several revenue streams – in-app purchases for premium features, subscriptions for continued access, and commissions from in-app transactions like travel bookings or food delivery. Games gain through app store placement and in-game upgrades. Media apps gain from branded content sponsorships and embedded promotions and transactional apps impose convenience fees.
Customer Acquisition: Mobile apps cast a wider net by being discoverable across billions of smartphones globally. Whether it’s through app store searches, social media sharing, or promotions, apps attract new users across the globe. Offering valuable content also fuels adoption.
Higher Retention: Apps pave the way for recurring engagements that strengthen loyalty. If you are able to fulfill wants like entertainment or needs like banking they implant themselves in people’s routines. Omni-experiences blending personalized service, consistency across channels, and leveraging data insights further embed user relationships.
Clear Analytics: Apps deliver granular analytics on feature usage, navigation patterns, conversions, demographics, and behavior thanks to embedded tracking. This powers data-driven enhancements aligned to commercial outcomes – whether it’s redesigning purchase funnels, diagnosing product gaps, or optimizing traffic sources.
Mobile apps help both consumer satisfaction and enterprise ROI through numerous avenues. Committing the necessary resources is a wise investment that pays greatly over time across reach, revenue, and retention.
Yes, mobility offers clear value. However, its full potential can be unlocked when you are able to add a dash of artificial intelligence (AI) to your mobile apps. Leading app development platforms leverage AI through:
Personalization Engines: Analyze individual user behavior to predict needs and customize content/product recommendations, notifications, and workflows. This type of relevance helps to enhance engagement and satisfaction.
Conversational Interfaces: Chatbots and voice assistants use natural language processing to tackle questions, take the necessary actions, and transfer difficult issues to the right department. They provide around-the-clock support that even matches human tone.
Performance Optimization: Continuously collect and assess app analytics, especially when it comes to usage, conversions, and other success metrics. When necessary, refine journeys, fix pain points, and tailor experiences.
Generative Design: Automatically produce versions of app screens, flows, and interactions to accelerate prototyping and usability testing.
AI expands an app’s capability to provide intelligent and timely interventions that users value. It also gives direction by connecting data insights more tightly to design and development choices driven by commercial goals versus guesswork.
The speed at which AI technologies are evolving is unmatched. Since the early 2000s, we’ve witnessed monumental breakthroughs across computer vision, natural language processing, robotic automation, and more. Very soon, AI won’t just drive marginal efficiency gains, but it will shake up business models altogether. As we look ahead to 2024, the future promises innovative AI trends that will further transform businesses. This makes them more responsive, more customer-centric, and more profitable. These trends will also redefine the business landscape, ushering in a new age of digital transformation powered by AI.
As 5G networks rapidly expand their footprint globally in 2024, mobile apps will be able to tap into transformative enhancements in connectivity speeds, performance, and capabilities. 5G delivers exponential improvements over 4G and Wi-Fi that will elevate mobile apps in remarkable ways. Blazing fast speeds up to 10 Gbps will allow even the most complex enterprise apps to have bandwidth-heavy features seamlessly accessible across locations.
Safety use cases like real-time monitoring solutions will thrive with the low latency two-way communication 5G facilitates. The substantial amount of data and devices 5G allows per sq km significantly enhances scale and scope. Mobile developers will be able to use the power of 5G for innovations that were once only a dream – multi-user AR/VR worlds, cloud gaming, intelligent IoT ecosystems, and comprehensive health records readily shareable across platforms.
Reflecting growing consumer preference for simplicity and convenience, 2024 will fuel the rise of “super apps” – all-in-one mobile solutions integrating multiple key functions. In-tuned companies will consolidate core utilities like messaging, digital payments, food ordering, and trip booking into unified branded apps and not ten different apps for each task.
For users, a single app that holds their core daily activities reduces conflict caused by navigating between apps and remembering passwords. The ability to flow seamlessly from chat to seamless in-app payments to scheduling a ride creates numerous efficiencies. Businesses also benefit through owning enhanced customer mindshare and an engaging omni-experience. More time spent leads to higher ad revenues and avenues to cross-sell offerings under one roof.
In response to rising user standards and expectations around intuitive design and seamlessness, mobile apps will undergo radical UI and UX transformations in 2024 focused on heightened simplicity, transparency, and ultra-personalization. As humans, our backgrounds, perspectives, abilities, and limitations require personalized solutions. Leading apps will use AI and analytics to analyze usage trends and customer journeys to tailor interfaces and experiences that resonate at an individual level.
Multimodal inputs spanning touch, voice, computer vision, and biometrics will allow for greater accessibility. No-code app builders empower non-technical teams to construct apps without having extensive development skills. Checks for inclusivity and biases in design will help avoid unintended exclusion. Generative design technologies will revolutionize rapid prototyping. Product managers will have access to wireframing, mockups, and interactive demos in minutes through conversational prompts to test feasibility before the actual build takes place.
In 2024, mobile apps will leverage AI to offer hyper-personalized experiences tailored to each user. With access to usage data and permission details extending to demographics, location, behavior, and environmental context, apps can understand people as individuals versus anonymity. Sophisticated algorithms will predict needs, curate recommendations, adapt interfaces, and enable journeys uniquely aligned to someone’s exact preferences. This deep customization improves engagement and loyalty while humanizing digital touchpoints.
The fusion of augmented reality, virtual reality, and AI within mobile apps opens new opportunities for visualizing information and accessing digital assets. Spatial computing is a technology that enables information to be projected into the real world, based on input from sensors, cameras, and radar. Whether it’s customers visualizing how one of your products would look in their homes before making an online purchase or projecting navigation arrows over real roads, this has tremendous potential to deepen understanding and reduce uncertainty.
In 2024, innovations in multi-modal inputs, sensors, and AI will pave the way for touchless mobile app control leveraging voice commands, hand gestures, and head movements. Users can navigate through apps hands-free using verbal instructions as the system interprets language. Motion sensors and facial recognition track gestures and eye movement to select options or advance screens.
Additionally, this touchless ability allows easy accessibility, helping physically impaired app users with navigation. The combination of voice and gestures facilitates subtle inputs. It also enables smart conveniences like remotely controlling apps through smart speakers or even transit experiences in a hands-busy environment like cooking or driving.
As mobile apps reshape customer engagement, simply launching an app is not enough. The “if you build it, they will come” philosophy rarely works. Apps must fit within your tech stack to enable unified data and seamless experiences across web, mobile, in-store, and device channels. This demands an end-to-end solution spanning strategy, design, development, and integration.
Taking a DIY approach without specific technical skills or relying on generic app templates isn’t going to cut it, especially given the rising consumer expectations. The ideal scenario is finding a specialized mobile-first solution provider who takes an agile approach to transform your vision into a reality. Your business needs an app that “fits like a glove” — one that is purpose-built for your workflows, systems, and audience.
What are the advantages?
Impact Timing: Professional and veteran teams use modular architectures, design libraries, and cloud platforms to accelerate development without compromising stability or security needs. Parallel testing and continuous delivery pipelines speed things up more. The benefit? An app that reaches your target audience faster with quicker ROI realization.
Optimized Budget and Resources: Fixed price models based on clear scoping and project milestones give cost predictability. Using reusable components and low-code environments cuts significant build efforts, allowing your teams to be able to support the app after launch fully. The impact? Lower overheads and maximized current resources.
The power of Artificial Intelligence (AI) is being used to drive this transformation, offering businesses an edge and a great return on investment. An end-to-end app solution that delivers faster, on budget, and with fewer resources required can be what your business needs to maximize its full app potential.
Bryj is the ultimate app solution you are looking for! Our full-service app development and expert team are here to support businesses every step of the way. Our team simplifies the app development process, saving you time, money, and confusion.
As we stand on the verge of this exciting future, one thing has been made clear already – the unity of mobile apps and AI will shape industries and drive business growth in 2024 and beyond. So, why wait another minute? Connect with the Bryj team today.