Apps are not going anywhere anytime soon. Every day a new app is released. With the influx of apps in the market, the competition becomes fierce, and acquisition is half the battle won. App marketers must go the extra mile to keep users’ attention. Approximately 75% of app users churn within 90 days. What can you do to reduce that churn rate? You need to use in-app messaging.
Apps are not going anywhere anytime soon. Every day a new app is released. With the influx of apps in the market, the competition becomes fierce, and acquisition is half the battle won. App marketers must go the extra mile to keep users’ attention. Approximately 75% of app users churn within 90 days. What can you do to reduce that churn rate? You need to use in-app messaging.
Citizen development eliminates the need for costly software licenses and lengthy development cycles, reducing the overall costs of application development. Using a turn-key and full-service platform, citizen developers can quickly build applications without needing to hire an expensive team of developers.
Are you looking to optimize your app’s visibility in the App Store? App Store Optimization (ASO) is a powerful tool that can help you increase organic downloads and maximize your app’s potential. With ASO, you can take advantage of keyword optimization, strategic placement, and more to ensure your app reaches its target audience.
Smartphone users are now spending more time using mobile apps than ever before. App developers are constantly creating new and innovative apps that meet users’ needs.
Multiple retail industries have experienced several significant changes in recent months, and grocery stores are no exception. One of the more significant changes — inflation — has made headlines across the nation. Consumers are determined to fight back, however, and many are doing so by searching for deals and coupons with grocery apps to help them keep the cost of food and other grocery store items in line with their budget.
When it comes to business, size does matter. And when it comes to mobile apps, mid-size businesses should take note. A recent study by Statista found that “mobile commerce accounted for 72.9% of total eCommerce volume.” That’s a staggering statistic, and it’s one that mid-sized businesses need to pay attention to. In this blog post, we’ll discuss why mid-size businesses should seriously consider a mobile app, and here are just a few ways you could be reaching and retaining your customers on mobile devices. The Popularity of Mobile Devices Mobile devices are becoming increasingly popular as the primary way people interact with the digital world. In fact, more than five billion people use mobile devices each day, and over 70% of the world’s digital interactions are on mobile devices. This trend is only going to continue, which means that businesses need to find ways to reach their customers on mobile. […]
Over the past 20 years, we’ve witnessed companies, no matter their size or industry, make the massive migration online. Yet most of those digital efforts have stopped at the desktop browser, where one size fits all. That’s resulted in most consumer, business, and employee applications that are available only in limited desktop and suboptimal mobile browser interfaces. Lacking are the multi-experiential features that app interfaces provide, and everyone expects: everything from privacy, security, and cross-device experiences, to biometrics, voice, and much more. “We believe the browser will always have a home. But for brands that want to elevate from a transactional engagement to a relational engagement, we think full-featured apps are critical,” says Lawrence Snapp, CEO at Bryj Technologies, Inc. “But you can’t just extend your website into an app and call it a day. You have to make the app incrementally more meaningful and valuable so you can build […]
Today, nearly every business, from start-ups to large enterprises, has developed an app to improve business visibility, enhance customer experiences and increase sales. Research suggests that the global mobile app development market size is expected to grow at a compound annual growth rate of 13.4% from 2022 to 2030. But after developing an app, you must apply unique marketing tactics to attract users and develop an interest in it — and this is what we call mobile app marketing. It allows you to promote your app, engage users and grow the number of app downloads. Read this post to discover top mobile app marketing trends and best practices to increase awareness, customer engagement, and revenue. 4 Mobile App Marketing Trends to Watch for in 2022 With over 3.5 million apps on the google play store, users are overwhelmed with choices, and it’s no surprise that many apps will go unused. […]
The mobile app development market continues to evolve every day, in the process impacting consumer demands, operating models, and business models. In fact, according to techjury, in 2020 alone there were 218 billion app downloads. This means that to remain competitive and profitable, businesses must be on top of the latest mobile app development trends. Simply put, failure to adopt the latest mobile application technology will disadvantage your company and ultimately affect your overall ROI. Here are the top 5 trends in developing mobile apps: Internet of Things (IoT) enabled apps With the internet becoming inextricable to our daily lives and virtually every device being connected to the internet, IoT has become not just a trend but a part of life. Smart home technology is a good example of how the technology is becoming useful: Ideally, mobile apps can be used to control your home security system, lock and unlock a […]