When it comes to business, size does matter. And when it comes to mobile apps, mid-size businesses should take note. A recent study by Statista found that “mobile commerce accounted for 72.9% of total eCommerce volume.” That’s a staggering statistic, and it’s one that mid-sized businesses need to pay attention to. In this blog post, we’ll discuss why mid-size businesses should seriously consider a mobile app, and here are just a few ways you could be reaching and retaining your customers on mobile devices.
The Popularity of Mobile Devices
Mobile devices are becoming increasingly popular as the primary way people interact with the digital world. In fact, more than five billion people use mobile devices each day, and over 70% of the world’s digital interactions are on mobile devices. This trend is only going to continue, which means that businesses need to find ways to reach their customers on mobile.
Benefits of Mobile Apps
Mobile apps provide a number of advantages over mobile websites, including…
Better Personalization and Customer Experience
Mobile apps allow businesses to provide a more personalized and tailored experience for their customers. This is because apps can access a wealth of data about users, including their location, interests, and preferences.
This is a powerful way to keep customers engaged with your brand and ensure that they see your latest products and offers. Businesses can use push notifications to engage with their customers more effectively. App push notifications have been shown to deliver click-through rates of up to 40%.
The Ability to Access Features and Functionality Offline
Mobile apps can provide access to features and functionality even when users are offline. This is a critical advantage for businesses whose customers may not always have an Internet connection.
Apps Help with Customer Loyalty and Retention
Mobile apps can help businesses build customer loyalty and retention. Studies have shown that customers who use an app are more likely to be loyal to a brand than those who don’t.
People Are Far More Likely To Use an App Than a Mobile Website
Mobile users spend 88% of their time on apps vs. 12% on mobile websites. This means that people are far more likely to use an app than a mobile website.
This is important for businesses because it means they can reach a larger audience with their app.
Challenges of Mobile App Development
While there are many advantages to developing a mobile app, there are also some challenges. These include…
The Need for Highly Specialized Skills and Multiple Code Bases
Mobile app development requires a number of different skills, including programming, design, and user experience. This can be a challenge for businesses that don’t have the internal resources to develop an app.
The Need for Ongoing Development To Keep Up With New Features and Security
Mobile apps need to be regularly updated to keep up with new features and security threats. This can be a challenge for businesses that don’t have the resources to continually update their app.
The Need To Sync Data Across Apps, Enterprise Systems, and Websites
Mobile apps often need to sync data with other enterprise systems, such as CRM and ERP. This can be a challenge for businesses that don’t have the resources to manage this process.
Bryj – The Solution for Mid-Sized Businesses
Bryj is a full-service, complete mobile app solutions that allows business to get apps faster and on budget. Bryj offers a number of advantages for businesses, including:
- UX to engagement faster and on budget
- Ongoing maintenance, upgrades, and app store publishing
- Proven enterprise scale, connectivity, and security
- Positive ROI in weeks, not months
- Bryj real-time monitoring and analytics
Contact us today for a free proof of concept and let us help you transform your digital experience.