In today’s world, where a significant portion of the population owns smartphones, mobile apps have emerged as a powerful and efficient way for businesses to engage with their customers, streamline operations, and boost growth. In this blog post, we will explore the top 20 benefits and uses of mobile apps that businesses should leverage to stay ahead of the competition.
Top 20 Mobile App Benefits and Uses
- Enhanced Customer Engagement: Mobile apps allow real-time customer engagement through push notifications, personalized content, and interactive features. For example, Starbucks’ app lets customers order, earn rewards, and receive offers.
- Increased Brand Visibility: A well-designed mobile app provides constant brand visibility on customers’ devices, improving recognition, recall, and loyalty.
- Improved Customer Experience: Mobile apps can simplify user experience, allowing for easy access to information, services, and purchases. The Amazon app’s intuitive interface and one-click ordering exemplify this advantage.
- Personalization and Customization: Businesses can gather user data and preferences through mobile apps, enabling personalized experiences and recommendations. For example, Spotify curates playlists based on users’ music preferences.
- Data Collection and Analysis: Businesses can analyze user behaviors and refine marketing strategies using mobile app data. This data-driven approach helps in making informed decisions and refining marketing strategies.
- Direct Marketing Channel: Businesses use push notifications and in-app messages to promote products, services, and special offers, which can increase app engagement by up to 88%, according to Localytics.
- Increased Sales and Revenue: Mobile apps can significantly increase sales by enabling direct purchases and one-click payments. Walmart’s app offers a seamless shopping experience on mobile devices, increasing sales.
- Competitive Advantage: A mobile app can differentiate businesses from competitors relying solely on websites, attracting tech-savvy customers seeking convenience and efficiency.
- Streamlined Operations: Mobile apps can improve internal processes, boosting employee efficiency and collaboration. The Slack app enables seamless communication and collaboration, regardless of location.
- Location-Based Services: GPS technology in mobile apps can provide location-based services. For instance, Uber uses this feature to match riders with nearby drivers, making it more convenient.
- Customer Loyalty Programs: Mobile apps can be used as platforms for loyalty programs, offering exclusive discounts and perks to repeat customers. Sephora’s Beauty Insider program rewards customers for purchases and referrals.
- Improved Accessibility: Users can now engage with your business anytime, anywhere through mobile apps, enhancing accessibility and satisfaction.
- Enhanced Social Media Integration: Integrating social media in your app allows users to share and interact with your brand on multiple platforms. Instagram’s app seamlessly connects with its social media network, encouraging users to share photos and stories.
- Real-Time Feedback: Businesses can gather customer feedback directly through mobile apps, allowing for prompt issue resolution and necessary improvements.
- Customer Support and Chatbots: In-app customer support features and chatbots provide immediate assistance to users, enhancing their experience. The Bank of America app uses Erica, an AI-powered virtual assistant, to answer customer queries.
- Gamification: Integrating gamification into mobile apps can enhance user engagement and loyalty. Duolingo, the language-learning app, utilizes gamification to make learning interactive and enjoyable.
- Data Security: Mobile apps can offer greater security, using biometric authentication to protect user data and transactions, building trust among users.
- Offline Access: Users can access essential features and content on some mobile apps even without an internet connection. For example, Google Drive’s app allows users to view and edit documents offline.
- Augmented Reality (AR) and Virtual Reality (VR): Integrating AR and VR into mobile apps can transform customer experiences. For example, IKEA’s app allows users to visualize furniture in their homes using AR.
- Business Analytics and Insights: Mobile apps offer valuable insights into user behavior and preferences. By analyzing these analytics, businesses can refine their strategies and improve app performance.
Mobile apps are crucial to business growth and success. Let’s explore some statistics that highlight their significance.
Mobile App Statistics
- According to a Statista report, global mobile app revenue is projected to reach $935.2 billion by 2023, showcasing the immense potential for monetization.
- Salesforce reported that apps that send push notifications from the start get 18% higher day-one retention. By day 14, retention can go as high as 62%.
- The average American adult spends around 4 hours on their mobile device each day, as reported by eMarketer, underlining the substantial opportunity for businesses to engage with customers through apps.
- In 2017, 46% of Millennials made more than 5 in-app purchases while 70% made more than one.
- Business apps experienced phenomenal growth in 2020. On March 15, 2020, global downloads of business apps increased by 90%.
- In the US, mobile shopping grew by 70% in the past 2 years. Moreover, it took 4.6 to 5 minutes of average session duration for shopping and retail apps.
- In 2018, mobile banking was used by 69.3% of Millennials, 47.9% of Generation X, and 24% of Baby Boomers.
- The augmented reality (AR) and virtual reality (VR) market will expand by leaps and bounds from $16.8 billion in 2019 to $160 billion in 2023.
Bryj Apps Deliver Maximum Business Success
Mobile apps have become essential to modern business strategies, providing businesses with numerous benefits, such as improved customer experience (CX), streamlined operations, and increased revenue. By leveraging the potential of mobile apps, businesses can connect with customers better and gain a competitive advantage in today’s digital world. To thrive in the mobile-first era, businesses must stay updated with the latest mobile app trends and advancements as technology evolves. Choosing Bryj means you get an AI-powered, end-to-end solution capable of turning your ideas into incredible mobile app experiences. Contact our expert team today for more details!