The world of retail has changed dramatically in the last few years, thanks to the increasing role of mobile technology. From voice commerce to augmented reality, personalization to same-day delivery, mobile is now powering the top retail trends.
In fact, the entire M-Commerce market revenue was projected to exceed $430 billion last year and increase to $710 billion by 2025. We are seeing an increase in the customer base for businesses each moment with innumerable expectations from a never-ending stream of users. All, a reflection of the break-neck speed evolution in the mobile app development industry.
While a lot of new trends in mobile app development are emerging this year, here are a few of the top mobile app development trends Retailers should not ignore.
One of the most significant trends in retail is voice commerce. With the rise of voice assistants like Amazon Alexa and Google Assistant, consumers can now shop hands-free. They can use voice commands to add items to their shopping list, reorder products they’ve purchased before, or even make purchases directly from their smart speakers. According to a report by OC&C Strategy Consultants, voice commerce is expected to reach over $40 billion in the U.S. and U.K. this year.
Another trend powered by mobile is augmented reality. By using their smartphones or tablets, consumers can now experience products in a virtual environment. For example, Ikea’s AR app allows customers to visualize how furniture will look in their homes before making a purchase. This technology not only enhances the shopping experience but also reduces returns and improves customer satisfaction. According to a report by Retail Perceptions, 61% of shoppers prefer to shop at stores that offer AR experiences.
Personalization is another trend that mobile technology has made possible. Retailers can now use data from customers’ mobile devices to create personalized experiences. For example, a retailer might send a personalized offer to a customer’s smartphone based on their previous purchases. Personalization not only improves the customer experience but also increases loyalty and drives sales. According to a report by Accenture, 91% of consumers are more likely to shop with brands that recognize, remember, and provide them with relevant offers and recommendations.
Mobile technology has also paved the way for experiential retailing. Retailers are no longer just selling products; they’re selling experiences. They’re using technology like augmented reality, virtual reality, and interactive displays to create immersive experiences that engage customers and keep them coming back. According to a report by Retail Customer Experience, 56% of consumers say they would shop at a store more often if it offered an augmented reality experience.
Mobile technology has also made same-day delivery possible, which is becoming increasingly important to consumers. According to a report by Dropoff, 80% of consumers want same-day delivery, and 25% are willing to pay extra for it. Mobile devices are essential to this trend, as they allow consumers to track their deliveries in real-time and receive notifications about their status.
Seamless Multi-Channel Experience
Finally, mobile technology has made it possible for retailers to offer a seamless multi-channel experience. Customers can now browse products on their smartphones, make purchases in-store or online, and receive support from retailers via chatbots or messaging apps. According to a report by Google, 85% of consumers start shopping on one device and finish on another, making it essential for retailers to offer a seamless multi-channel experience.
Mobile technology has fundamentally changed the world of retail, and there are no signs of it slowing down. From voice commerce to augmented reality, personalization to same-day delivery, mobile is powering the top retail trends. Retailers who want to stay ahead of the curve need to embrace mobile technology and use it to create immersive, personalized experiences for their customers.
The future of retail is mobile, and the time to embrace it is now. Contact our expert team at Bryj to learn about our complete enterprise mobile app solution that delivers your compelling apps faster and on budget.