No App, No Growth: Why Businesses Must Go Mobile in 2025

In 2025, having a mobile app is no longer a luxury—it’s a necessity. As businesses compete in an increasingly mobile-driven world, consumers expect seamless, app-first experiences that go beyond basic web browsing. According to recent industry insights, 90% of mobile time is spent in apps rather than browsers, and m-commerce sales are projected to hit $710 billion in the U.S. alone this year. If your business doesn’t have a mobile app, you’re leaving massive growth opportunities on the table.

Retail Apps: The Ultimate Customer Engagement Tool

A recent study from Dartmouth’s Tuck School of Business highlights how powerful mobile apps have transformed retail engagement. Unlike websites, which serve as transactional touchpoints, mobile apps foster deeper customer relationships, drive loyalty, and significantly increase purchase frequency. Research shows that retail app users make purchases 33% more frequently than non-app users and spend 37% more per transaction. Businesses that deploy effective app-based engagement strategies also see higher retention rates and stronger brand loyalty. Features such as personalized push notifications, app-exclusive promotions, and seamless mobile checkout create a frictionless shopping experience that keeps customers coming back. In short, if you want to turn one-time shoppers into loyal customers, a mobile app is the way to do it.

Top 3 Mobile-First Imperatives:

1. Create Deeper Customer Engagement

Mobile apps present businesses with a powerful and highly personalized way to communicate with their audience. Unlike traditional websites, apps facilitate push notifications, in-app messaging, and real-time customer support, greatly enhancing user engagement. Customers who download an app are much more likely to interact with the brand consistently, fostering stronger relationships and increasing customer lifetime value. Studies reveal that app users engage three times more than those using mobile websites, underscoring the importance of apps as vital tools for boosting interaction and ensuring customer loyalty.

2. Drive Unstoppable Revenue Growth

E-commerce is evolving rapidly, with projections indicating that nearly 44% of all e-commerce sales will originate from mobile devices by 2025. Consumers are increasingly drawn to the convenience of mobile apps for shopping, banking, and other services, as these platforms deliver a quicker and more user-friendly experience. Engaging features like one-click purchasing, mobile wallets, and exclusive discounts available only through apps not only entice consumers to spend more but also foster repeat business. Moreover, mobile applications empower businesses to provide tailored recommendations based on user behavior, significantly boosting conversion rates and unlocking greater revenue potential.

3. Future-Proof Your Business

As more companies recognize the power of mobile apps, businesses without one face a significant competitive disadvantage. By 2025, it is projected that 85% of businesses will have a mobile app, creating an expectation among consumers for seamless mobile experiences. Without an app, businesses risk losing customers to competitors that excel in mobile engagement. Furthermore, search engines and app stores prioritize brands that are mobile-friendly, directly impacting their visibility and discoverability. Companies that neglect a mobile-first strategy may struggle to attract and retain customers in a digital world that increasingly revolves around apps. Embracing mobile is not just an option; it is essential for staying relevant and successful.

Native Performance, Web Flexibility

Bryj bridges the best of both worlds: the power of native apps (push notifications, offline capabilities, device-specific features) combined with the flexibility of web-based content. This means businesses can scale their apps effortlessly without ongoing rework or hidden complexities. With Bryj’s seamless integrations into Salesforce Commerce, Microsoft Commerce, Hybris, and Magento, businesses can instantly unlock mobile-first shopping experiences, boosting revenue with ease.

Transform Your Website into a Native App—Effortlessly

Unlike traditional app development, Bryj’s no-code/low-code platform revolutionizes how businesses go mobile:

1. Connect Your Site – We plug into your website effortlessly.
2. Create & Customize – Add branding, navigation, and mobile-native features.
3. Launch & Engage – Get listed on app stores and start engaging customers with mobile-first experiences.

AI-Driven Mobile Insights & Engagement

Having an app is just the beginning—data and engagement drive success. Bryj integrates advanced AI-powered mobile analytics to help businesses:

• Predict customer behavior and optimize engagement strategies.
• Deliver millions of push notifications daily via AI-optimized triggers.
• Seamlessly integrate with Salesforce Marketing Cloud, Commerce Cloud, and Service Cloud to create hyper-targeted campaigns.
• Leverage AI-driven insights to improve retention, increase conversions, and personalize user experiences at scale.

The Future of Business is Mobile—Are You Prepared?

As 2025 unfolds, businesses that prioritize mobile-first experiences will outperform those that don’t. Whether you’re in e-commerce, retail, finance, or any other industry, your customers expect a fast, seamless, and personalized mobile experience.

Bryj makes it effortless. From web to app in days—not months. No complex development, no lengthy delays—just a high-performance mobile app ready to drive engagement, conversions, and long-term growth.

Ready to experience the power of mobile? Get started today—your native app is just a few clicks away.