Skip to content
bryjbryj
  • Products
    • ChatROI
    • Mobile Apps
  • Solutions
    • Retail
    • Education
    • FinTech
    • Insurance/Health
    • Deskless/Remote
  • Company
    • About
    • Careers
    • Partners
    • News
  • Blog
  • Contact
  • Login
    • Bryj Platform Login
    • ChatROI Login
Edit Content
  • Sign in Sign in to access our services
  • Get started Create your account with us
  • Support center
  • Developer guides
  • Community
  • Analytics
Get Started
Mobile App Trends

Six Top Trends Marketers Need to Engage Customers and Offer Better CX

February 7, 2023 Kelly Kelleher Comments Off on Six Top Trends Marketers Need to Engage Customers and Offer Better CX

The mobile app industry is a constantly evolving space, and marketers need to keep up with the latest trends to stay ahead of the curve. Forrester predicts that 2023 will be the year of reckoning for customer experience (CX) as companies struggle with retaining customer and navigating a turbulent economy. In this current economic and privacy landscape, engaging customers through mobile apps presents both challenges and opportunities. In this blog, we’ll explore six key areas where marketers will need to adapt their strategies to keep pace with customer expectations and the changing market conditions.

1. Customer Engagement Automation

Automation has been a hot topic in marketing for a few years now, and it’s becoming increasingly important for mobile app marketers as well. Automated messaging and notifications can be used to reach customers at the right time and place, with the right message. For example, using customer data, such as purchase history and location, to send targeted offers and promotions. Automation can also be used to optimize the customer journey, for example, by sending a follow-up message after a purchase, to thank the customer and ask for feedback. By automating these interactions, marketers can save time and resources, while also delivering a more personalized experience to customers.

2. Optimization Becoming Essential

To maximize the impact of customer engagement, it’s essential that mobile app marketers focus on optimizing their campaigns. This means analyzing customer data, such as engagement metrics and conversion rates, to understand what’s working and what’s not. From there, marketers can make data-driven decisions about which messages, offers and promotions are most effective, and use this information to improve the customer experience. Optimization can also help marketers identify areas where they can improve their campaigns, such as streamlining the customer journey, or increasing the relevance of their messages.

3. Customer Loyalty and Retention

In the mobile app world, customer loyalty and retention are key. Studies have shown that it’s much more cost-effective to retain existing customers than it is to acquire new ones. As such, marketers need to focus on building strong relationships with their customers, and ensuring that they keep coming back to the app. This can be achieved through a combination of personalization, incentives, and a seamless customer experience. For example, offering loyalty programs, such as rewards for repeat purchases, can encourage customers to keep coming back.

4. Target Customer Engagement Campaigns

Gartner says 63% of digital marketing leaders still struggle with personalization, yet Only 17% use AI and machine learning. That’s why it’s key for marketers to focus on reaching their target customers through personalized campaigns. This means using customer data, such as demographics, purchase history, and location, to understand their customers and create campaigns that are relevant to their needs and interests. Targeted campaigns are more likely to be successful, as customers are more likely to engage with messages that are tailored to them. For example, a fashion app could target customers with personalized promotions based on their past purchases, such as offering a discount on a new item that’s similar to something they’ve bought in the past.

5. Focus on Anonymous Users

The mobile app industry is a constantly evolving space, and marketers need to keep up with the latest trends to stay ahead of the curve. Forrester predicts that 2023 will be the year of reckoning for customer experience (CX) as companies struggle with retaining customer and navigating a turbulent economy. In this current economic and privacy landscape, engaging customers through mobile apps presents both challenges and opportunities. In this blog, we’ll explore six key areas where marketers will need to adapt their strategies to keep pace with customer expectations and the changing market conditions

6. Operational Efficiency

Finally, it’s important for mobile app marketers to focus on operational efficiency. This means streamlining processes, reducing manual work, and automating as much as possible. For example, automating the customer journey, as discussed earlier, can save time and resources, while also improving the customer experience. By focusing on operational efficiency, marketers can free up time and resources to focus on other areas, such as customer engagement and optimization.

Conclusion

The mobile marketing market size is expected to double by 2024, according to Statista, highlighting how deeply embedded mobile technologies are into today’s digital infrastructure and interconnected personal lives. The challenges facing mobile app marketers are real and significant, but they also bring opportunities.

Let Bryj introduce you to the only complete solution apps that provides built in tools that make it easy for marketers to focus on customer engagement automation, optimization, customer loyalty and retention, targeted customer engagement campaigns, anonymous users, and operational efficiency. We can help you stay ahead of the curve and deliver a better customer experience. Schedule time today for a quick introductory call today!

  • app marketing
  • CX
  • mobile apps

Post navigation

Previous
Next

Search

Categories

  • AI Marketing (16)
  • App Development (7)
  • App Development (36)
  • Business (2)
  • Guides (2)
  • Insights (2)
  • Marketing (2)
  • Mobile App Trends (61)
  • Software (2)
  • Technology (2)

Recent posts

  • Infographic titled “AI: The New Operating System for Growth” with key AI adoption statistics, Gartner and Forrester quotes, and icons for eight AI marketing tools.
    Top 8 AI Tools Every Modern CMO Needs to Optimize Digital Marketing Campaigns
  • Illustration split vertically: a stressed developer at a laptop surrounded by warning icons on the left, and a sleek smartphone displaying an app icon on the right.
    Why DIY Mobile App Development Could Be Your Biggest Business Mistake (And What to Do Instead)
  • Marketing in the Age of AI: What’s Next and How to Win Big

Tags

5G AI AI Co-pilot AI Marketing AI Marketing Lessons AI marketing plans AI personalization AI Tools app development app solution app solutions app technologies AR ASO B2C ChatGPT ChatROI custom Customer Experience customer loyalty deskless digital marketing ecommerce Employee Experience holiday shopping hybrid Immersive Experiences mobile app mobile app development mobile apps mobile app technology mobile app trends mobile marketing mobile payments mobile strategy modern workforce outsource mobile app push notifications retail app Retail trends ROI super apps Total Experience user experience UX

Talk to Bryj

Have questions or want to chat with us? We'd love to hear from you! Contact Us

Related posts

Illustration split vertically: a stressed developer at a laptop surrounded by warning icons on the left, and a sleek smartphone displaying an app icon on the right.
Mobile App Trends

Why DIY Mobile App Development Could Be Your Biggest Business Mistake (And What to Do Instead)

March 18, 2025 Kelly Kelleher Comments Off on Why DIY Mobile App Development Could Be Your Biggest Business Mistake (And What to Do Instead)

The numbers don’t lie: 90% of mobile time is spent in apps, not browsers. If you’re not engaging customers through a high-quality mobile experience, you’re losing to competitors who are.

Mobile App Trends

No App, No Growth: Why Businesses Must Go Mobile in 2025

February 18, 2025 Kelly Kelleher Comments Off on No App, No Growth: Why Businesses Must Go Mobile in 2025

Mobile apps foster deeper customer relationships, drive loyalty, and significantly increase purchase frequency. Research shows that retail app users make purchases 33% more frequently than non-app users and spend 37% more per transaction.

Mobile App Trends

The Future of Mobile Marketing Is Here: Uncover 2025’s Top 8 Trends and the Secret Weapon Your Brand Needs

January 8, 2025 Kelly Kelleher Comments Off on The Future of Mobile Marketing Is Here: Uncover 2025’s Top 8 Trends and the Secret Weapon Your Brand Needs

Mobile marketing is evolving rapidly in today’s digital world. With billions using smartphones for shopping and entertainment, businesses face high stakes. In 2025, brands must adapt to changing consumer behaviors, new technologies, and a more complex competitive landscape. How can businesses not only keep up but also get ahead?

Bryj Logo White
Locations:

Silicon Valley (HQ)
New York City
Lisbon
Paris

Newsletter Signup

© 2025 Bryj Technologies, Inc.

  • MSA Terms
  • Privacy
  • Terms of Use
  • Sub-Processors
  • Intellectual Property