The mobile app industry is a constantly evolving space, and marketers need to keep up with the latest trends to stay ahead of the curve. Forrester predicts that 2023 will be the year of reckoning for customer experience (CX) as companies struggle with retaining customer and navigating a turbulent economy. In this current economic and privacy landscape, engaging customers through mobile apps presents both challenges and opportunities. In this blog, we’ll explore six key areas where marketers will need to adapt their strategies to keep pace with customer expectations and the changing market conditions.
1. Customer Engagement Automation
Automation has been a hot topic in marketing for a few years now, and it’s becoming increasingly important for mobile app marketers as well. Automated messaging and notifications can be used to reach customers at the right time and place, with the right message. For example, using customer data, such as purchase history and location, to send targeted offers and promotions. Automation can also be used to optimize the customer journey, for example, by sending a follow-up message after a purchase, to thank the customer and ask for feedback. By automating these interactions, marketers can save time and resources, while also delivering a more personalized experience to customers.
2. Optimization Becoming Essential
To maximize the impact of customer engagement, it’s essential that mobile app marketers focus on optimizing their campaigns. This means analyzing customer data, such as engagement metrics and conversion rates, to understand what’s working and what’s not. From there, marketers can make data-driven decisions about which messages, offers and promotions are most effective, and use this information to improve the customer experience. Optimization can also help marketers identify areas where they can improve their campaigns, such as streamlining the customer journey, or increasing the relevance of their messages.
3. Customer Loyalty and Retention
In the mobile app world, customer loyalty and retention are key. Studies have shown that it’s much more cost-effective to retain existing customers than it is to acquire new ones. As such, marketers need to focus on building strong relationships with their customers, and ensuring that they keep coming back to the app. This can be achieved through a combination of personalization, incentives, and a seamless customer experience. For example, offering loyalty programs, such as rewards for repeat purchases, can encourage customers to keep coming back.
4. Target Customer Engagement Campaigns
Gartner says 63% of digital marketing leaders still struggle with personalization, yet Only 17% use AI and machine learning. That’s why it’s key for marketers to focus on reaching their target customers through personalized campaigns. This means using customer data, such as demographics, purchase history, and location, to understand their customers and create campaigns that are relevant to their needs and interests. Targeted campaigns are more likely to be successful, as customers are more likely to engage with messages that are tailored to them. For example, a fashion app could target customers with personalized promotions based on their past purchases, such as offering a discount on a new item that’s similar to something they’ve bought in the past.
5. Focus on Anonymous Users
The mobile app industry is a constantly evolving space, and marketers need to keep up with the latest trends to stay ahead of the curve. Forrester predicts that 2023 will be the year of reckoning for customer experience (CX) as companies struggle with retaining customer and navigating a turbulent economy. In this current economic and privacy landscape, engaging customers through mobile apps presents both challenges and opportunities. In this blog, we’ll explore six key areas where marketers will need to adapt their strategies to keep pace with customer expectations and the changing market conditions
6. Operational Efficiency
Finally, it’s important for mobile app marketers to focus on operational efficiency. This means streamlining processes, reducing manual work, and automating as much as possible. For example, automating the customer journey, as discussed earlier, can save time and resources, while also improving the customer experience. By focusing on operational efficiency, marketers can free up time and resources to focus on other areas, such as customer engagement and optimization.
The mobile marketing market size is expected to double by 2024, according to Statista, highlighting how deeply embedded mobile technologies are into today’s digital infrastructure and interconnected personal lives. The challenges facing mobile app marketers are real and significant, but they also bring opportunities.
Let Bryj introduce you to the only complete solution apps that provides built in tools that make it easy for marketers to focus on customer engagement automation, optimization, customer loyalty and retention, targeted customer engagement campaigns, anonymous users, and operational efficiency. We can help you stay ahead of the curve and deliver a better customer experience. Schedule time today for a quick introductory call today!