The mobile app industry is a constantly evolving space, and marketers need to keep up with the latest trends to stay ahead of the curve. Forrester predicts that 2023 will be the year of reckoning for customer experience (CX) as companies struggle with retaining customer and navigating a turbulent economy. In this current economic and privacy landscape, engaging customers through mobile apps presents both challenges and opportunities. In this blog, we’ll explore six key areas where marketers will need to adapt their strategies to keep pace with customer expectations and the changing market conditions.
