Personalization has become a cornerstone of successful retail strategies. Research underscores this trend, showing that companies excelling in personalization can generate 40% more revenue than their peers. In fact, over 80% of consumers now expect brands to understand their preferences and provide relevant experiences.
With the majority of consumers planning to do most of their shopping on their mobile devices, having a well-designed, user-friendly app is the perfect way to help retailers strike that balance. But it’s not just about having an app just for the sake of having one. These apps need to be a solid platform for delivering relevant content. Consumers expect mobile ads to offer real value and convenience—from personalized product recommendations and app-only deals to one-click purchases.
