Xmas in July: New Survey from Bryj Uncovers Retail Shopping Habits of Holiday Consumers
With the majority of consumers planning to do most of their shopping on their mobile devices, having a well-designed, user-friendly app is the perfect way to help retailers strike that balance. But it’s not just about having an app just for the sake of having one. These apps need to be a solid platform for delivering relevant content. Consumers expect mobile ads to offer real value and convenience—from personalized product recommendations and app-only deals to one-click purchases.