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Why Fashion Retailers Need to Embrace Mobile Obsessions and Pursue CX Innovations

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The rise of mobile technology has changed the way customers interact with brands and purchase products creating what’s known as customer experiences (CX). Customers now expect a seamless and personalized shopping experience across all touchpoints, including mobile apps, social media, and in-store experiences. These next-gen shoppers want speed and ease with a tailored, elevated experience.
Major businesses and brands like Browns Fashion, Drapers, Adidas, Zara, and Saks Fifth Avenue are embracing this challenge and investing in immersive, personalized experiences. The future of retail favors those that focus on the consistent and engaging CX only mobile apps can provide.

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retail-trends

Mobile Takes Over: Top Retail Trends Revolutionized by Mobile App Technology

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The world of retail has changed dramatically in the last few years, thanks to the increasing role of mobile technology. From voice commerce to augmented reality, personalization to same-day delivery, mobile is now powering the top retail trends.

In fact, the entire M-Commerce market revenue was projected to exceed $430 billion last year and increase to $710 billion by 2025. We are seeing an increase in the customer base for businesses each moment with innumerable expectations from a never-ending stream of users. All, a reflection of the break-neck speed evolution in the mobile app development industry.

While a lot of new trends in mobile app development are emerging this year, here are a few of the top mobile app development trends Retailers should not ignore.

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