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The Benefits of Predictive Analytics and How it Impacts Marketing

January 17, 2023 Kelly Kelleher Comments Off on The Benefits of Predictive Analytics and How it Impacts Marketing

One of the main benefits of predictive analytics is that it allows marketers to identify trends and patterns in data that may not be immediately apparent. This can help them make more informed decisions about their marketing strategies, such as which channels to focus on, which campaigns to run, and how to target their audience.

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