Bryj’s app solutions for businesses empower brands to create, manage, and scale mobile apps that drive engagement and growth. From development to analytics, our platform delivers everything you need to connect with your audience, streamline operations, and boost ROI. Whether you’re launching a new app or enhancing an existing one, Bryj makes it simple to deliver powerful, data-driven mobile experiences.
Customer journeys today are anything but linear. A user might discover a brand through a paid ad, revisit days later via email, download a mobile app after seeing a reminder, and finally convert through an in-app message. Despite this complexity, many teams still rely on metrics that were designed for single-channel, point-in-time interactions. Clicks, opens, […]
Hi! I’ve been quieter here than usual. Over the past couple of months, I stepped away from writing to focus on building Bryj. I joined for one reason: to help democratize the building of mobile apps. I learned the hard way how difficult and expensive mobile can be. While leading Outlook Mobile at Microsoft, I […]
Most mobile teams have dashboards, but acting on insights still takes too long. This article explains what useful AI automation looks like and how it helps marketers scale.
Building smarter mobile strategies starts with insight and ends with engagement. Bryj empowers businesses to connect with users through data-driven design, AI automation, and continuous optimization—turning every mobile moment into measurable growth.
In 2026, app success is redefined by precision and long-term value. Learn the new performance metrics that matter most — from activation and retention to user lifetime value and network impact.
As enterprise brands compete for engagement and retention, the question isn’t just mobile app vs mobile web, it’s which delivers higher customer lifetime value. While the web fuels discovery, mobile apps drive loyalty, repeat commerce, and long-term revenue growth. Learn how Bryj helps brands bridge the gap, turning high-intent web users into app-powered loyalists.
Mobile applications have become essential tools for customer engagement and business growth, but traditional development paths are often slow, costly, and fragmented. Bryj offers a faster, smarter alternative by managing the entire app lifecycle—from design and launch to analytics and continuous updates—within a single, subscription-based platform. By combining speed, customization, and long-term scalability, Bryj positions itself as a more efficient and reliable solution compared to traditional agencies or no-code platforms.
Consumers prioritize convenience and efficiency, which mobile apps deliver exceptionally well. Statistics show that mobile apps are where most shoppers make their purchases. According to a report from eMarketer, mobile e-commerce sales are projected to make up over 44% of all e-commerce sales in the U.S., with most of this growth attributed to mobile apps.
What began as simple applications designed for basic tasks has transformed into a multi-billion-dollar industry, fostering engagement, loyalty, and profitability across every sector. In fact, mobile apps play a crucial role in facilitating customer interaction, fostering brand loyalty, and maximizing return on investment (ROI). According to Statista, mobile apps are expected to yield over $935 billion in revenue in 2024. The impressive engagement rates, direct-to-consumer channels, and personalized experiences have elevated the significance of apps as a primary focus for businesses.
A successful push notification strategy hinges on truly understanding your audience. It’s pivotal to segment your customers according to their preferences, behaviors, and needs. By categorizing customers based on their purchase history, location, app usage, feedback, or loyalty status, businesses can tailor their push notifications to provide personalized and meaningful incentives. This approach ensures that notifications are relevant, engaging, and valuable to everyone.
