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The App Store Algorithm Punishes Brands That Stand Still

May 25, 2026 Marketing Team Comments Off on The App Store Algorithm Punishes Brands That Stand Still

Your app launched well. Strong early reviews, a rating above 4.0, real downloads in the first quarter. You moved on to the next priority. And now, eighteen months later, someone is asking why organic installs have slowed. Meanwhile, PacSun and Shoe Carnival are sitting at 4.6 and 4.7 stars in a category full of larger […]

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