Customer journeys today are anything but linear. A user might discover a brand through a paid ad, revisit days later via email, download a mobile app after seeing a reminder, and finally convert through an in-app message. Despite this complexity, many teams still rely on metrics that were designed for single-channel, point-in-time interactions. Clicks, opens, […]
AI Killed the Website (Deep Dive)
Hi! I’ve been quieter here than usual. Over the past couple of months, I stepped away from writing to focus on building Bryj. I joined for one reason: to help democratize the building of mobile apps. I learned the hard way how difficult and expensive mobile can be. While leading Outlook Mobile at Microsoft, I […]
Automation That Actually Helps Marketers: What AI Should Do in Mobile Growth
Most mobile teams have dashboards, but acting on insights still takes too long. This article explains what useful AI automation looks like and how it helps marketers scale.
What Mobile Growth Intelligence Is: Signals That Turn Insights Into Action
Mobile teams often know what happened, but not what to do next. Mobile growth intelligence turns signals into decisions and decisions into execution—beyond dashboards.
Platform + Partner: How to Offer Self-Serve and Services Without Confusing the Buyer
If you offer both a platform and services, your messaging can confuse buyers. Here’s a simple “choose your path” model that keeps your story clear and conversion-friendly.
From “Build + Engage + Acquire” to an Always-On Growth Copilot: the value ladder behind Bryj Platform
Bryj Platform is a unified mobile growth system. This article explains the value ladder from Build, Engage, and Acquire through Insights and Intelligence, leading to Automate and an always-on Growth Copilot.
Bryj Welcomes James Colgan as CEO
AI is redefining creative strategy. Instead of relying on intuition, marketers can now use data and automation to guide every creative decision. See how ChatROI by Bryj helps turn ideas into high-impact campaigns — faster and smarter.






